6-Figure Sales Letter Masterclass

Want me to show you how to write seriously good copy that gets seriously good results… in just one day?

A 1-Day Intensive Masterclass That Shows You How To Write Copy That Sells Every Time

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From the desk of Jody Raynsford

Brighton, England


Dear Business Owner

I have a question for you…

… do you want me to show you exactly how I write winning sales letters so you can take everything you learn and instantly improve your sales and marketing copy in your own business[/text_block]

Sales Letter In A Day Masterclass

[text_block style=”style_1.png” align=”left” font_size=”18″]I’ll keep this brief.

I don’t want to waste your time and bore you with a long sales letter, so I’ll get to the point.

What’s the No.1 problem most businesses have? Writing copy that effortlessly attracts their ideal customer and makes them BUY.

If you know that’s what you need (and I’m assuming it is because you’re reading this), then I can help.

That about sums up what you need to know:[/text_block]

How To Write Copy That Gives Your Reader No Choice But To Buy


I’ve written copy that has made $$$s of dollars for my clients and helped their products hit the top of the charts (one campaign I wrote the sales letter for notched up sales of over $500,000 in its first few weeks).

I don’t say this to boast. I say this so you know where I’m coming from. I know what works and what doesn’t.

(If you’re going to learn how to write great sales copy, surely it’s better to learn from the proven six-figure copywriter with regular clients?)

And I’ll show you how to score wins and avoid the mistakes I see so many people making that kill all chances of the sale.

I’ve written whole campaigns from web copy and landing pages to email marketing and autoresponder copy.

But, regardless of the format, all the essential ingredients needed to writing persuasive, compelling copy is covered by the process of writing a sales letter.

[text_block style=”style_1.png” align=”left”]Understand how to write a great sales letter and you instantly know how to write great sales emails, autoresponder sequences, scripts, direct mail, adverts, flyers, landing pages, squeeze pages, you name it.

That’s why mastering the sales letter is the most important weapon in a marketer’s arsenal.[/text_block]

Don’t Think You’d Seriously Benefit From Knowing How To Write A Sales Letter? Think Again.


“I don’t use sales letters in my business…”

Don’t you? What about that email sequence you’re writing to nurture and convert warm leads? Or that video script for your new product? What about that Facebook ad campaign you’re about to start? No matter what media you’re using all these channels use the basics of a sales letter to engage and convert.

Learning how to construct a sales letter is the fastest way to discover how to engage, nurture and convert a prospect, whether you’re doing that in one-hit (like an online salesletter) or over several weeks or months (through email marketing or Facebook funnels).

All the same psychology applies.

You need EXACTLY the same building blocks – headlines, identification, irresistible offer, low barrier action, overwhelming proof, trust and rapport building… the list goes on.

Here’s the thing: you are always selling. Whether that’s a product or service or you and your company or brand. Better to know how to sell more effectively in print than waste time, effort and money on marketing that gets you nowhere.

Unlocking how to write a great sales letter is your KEY to not just writing but also creating great marketing campaigns that ACTUALLY WORK.

(The most successful marketers in the world know this. What gave them the foundation for great marketing? Mastering how to write a great sales letter.)


“It’s too hard to write copy, I’ll never get it…”

Can I let you into a little secret? It’s not actually writing the copy that’s hard. Putting the words down on the page is relatively straightforward.

Here’s what’s hard… knowing WHAT to say and HOW to say it.

With a few strategies and techniques I’ve developed that have allowed me to enter any market and quickly discover what I need to be writing about, knowing what and how to say becomes 1000 times easier. I’ll show you exactly how I do this. Doing this little bit of work really does make the writing of a sales letter (or any sales and marketing copy) a breeze.


“I don’t want to write my own copy…”

That’s a legitimate concern. If you’re not motivated by writing your own copy, how can this help Well, if you’re not writing your copy, someone else must be – whether that’s a freelancer, someone in-house or an agency.

Ask yourself these questions: how do I know the copy they’re writing is any good? How do I know what they are writing is going to hit the mark? How do I know it’s what my customers want to hear? Only by pulling back the curtain on how proven copywriters tailor their copy so they know how to target their audience like a sniper can you really understand how to properly brief or check the work of others.

Even if you’re not considering writing your copy, you’ll walk away from this masterclass knowing a) the RIGHT questions to ask a freelance copywriter or agency responsible for your copy so you get the best results possible b) and how to look behind the copy to know instantly whether it’s going to be right for your audience. Just one day is all it takes to develop a feel for what is going to work.

[text_block style=”style_1.png” align=”left”]You can, of course, spend years learning how to perfect the sales letter, but fundamentally great sales letters all share the same key elements (even just being aware of these elements will vastly improve your sales copy).

That’s why I’ve distilled the essentials into a single day programme…[/text_block]

Introducing The Sales Letter In A Day Masterclass

[text_block style=”style_1.png” align=”left” font_size=”18″ top_padding=”20″ bottom_padding=”0″]I (honestly) didn’t plan this as a paid masterclass.

The truth was I’d just taken on a copywriter but her direct response copywriting experience was ZERO. Nada. Not a zip. And I needed to get her up to speed as quickly as possible.

So I’d planned to hire a room and spend one whole day teaching her everything I know about what she NEEDED to know to start crafting sales letters which convert like crazy.

Then we thought, why not invite a few clients who are interested in writing their own copy and get them in the room. Good experience for my copywriter and lots of possible feedback and discussion.

So that’s what we did… invited them.

Then I needed to hire a bigger room! (See where I’m going here?)

The places in the room were limited and this will be the only time I run a masterclass like this. ut I have my film crew on hand to capture every moment.

It’s just like sitting around the table with the rest of the business owners in the room who were all looking to write better copy that sells more, wins more customers and grows their business.[/text_block]

Mike Westerdal

I’ve worked with Jody on four sales letters so far. The second one was for a product called Psychology of Strength, which wound up being our best-selling product of all time. It was a multiple six-figure launch and it beat the other six six-figure launches we’ve had.

Mike Westerdal
Critical Bench

Here’s Exactly What You Get When You Secure Your Place Today


  • One long, intense (possibly headache-inducing) day (9am-6pm) when I’ll show you step-by-step my process for creating a sales letter that gets results (that means the same structure and templates I use right from the start to when I’m about to deliver it to clients… I’m not holding anything back).
  • Every slide and part of the presentation so you can use these as a handy reference when you get back to your business and start improving and writing your own killer sales copy
  • Snacks, coffee, lunch… everything is provided. Don’t open your wallet or purse again. You’ve just got to get yourself there.
  • A nice comfy seat and desk classroom-style (not a deal winner, but how annoying is it when you have to do that awkward balancing act on your lap holding your pen and pad?)
  • And a bunch of BONUSES that you’ll discover on the day (one of these alone is worth more than your total investment)
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Plus A Bonus Exclusively for Club 149 Members


Book your seat at the Sales Letter In A Day workshop and you’re invited to an online Advanced Feedback Workshop (worth £320), exclusively designed for 149 Members.

Once you finish the training day, you’ll want to put your newfound copywriting knowledge into action on your sales and marketing copy. But we both know that questions will pop up in your head when you’re putting it into practice or if you’ve transformed a piece of marketing, you’re still unsure if it’s going to work before pressing the button on it.

Set to be scheduled a few weeks after the workshop (time and date to be announced), this two hour online workshop hands you a chance to not only ask any additional questions that have arisen since finishing the workshop day… if you choose, I’ll put your copy through the grinder and give it a detailed live critique to make it the most effective it can be.

I’ll also be layering in more insights and strategies specifically designed for the unique challenges of your sector (I’ll ask you to fill out a short questionnaire beforehand so I can tailor this to the attendees).

Remember: this bonus isn’t available to ANY other attendees – and please don’t mention it to others in the room.

So hit the Buy button now and secure your seat and this one-time-only opportunity.[/text_block]

Sales Letter In A Day Masterclass

About The Venue

The location of the training day is The Crowne Plaza London-Gatwick.

Newly refurbished, the hotel is a comfortable setting for a day’s worth of intense activity.

The hotel is easily accessible by road, train or plane, close to Gatwick Airport, the M23 and Crawley Railway Station. There is ample parking which is complimentary as part of the meeting’s package.

Address: Langley Drive, Crawley RH11 7SX


Unlock The Secret Of Writing A Great Sales Letter And You Open The Door To Unstoppable Marketing


[text_block style=”style_1.png” align=”left” bottom_padding=”0″]Master the fundamentals of sales copy and it’ll open up a world of opportunity for your business almost immediately…

… and learning how to write a sales letter is the best first step.[/text_block]

Apply the strategies and techniques for writing great sales letters to your existing website, email marketing and even PPC campaigns and you’ll see instant benefits from better targeting, greater engagement and ultimately better conversions and sales.

Starting from scratch will no longer seem as daunting once you have a framework in place so your sales copy writes itself.

Here’s a really important point. Even if you don’t plan on writing a word of copy or you already have a marketing team, this sales letter training will give you all the knowledge and understanding you need to know what great sales copy LOOKS LIKE.

Master the fundamentals and you hold a position of power when negotiating with freelance writers, copywriters or in-house marketing staff. Better still, secure seats for your relevant staff members or anyone who would benefit from communicating better and more effectively with prospects and customers.

Here’s Just A Snippet Of What I’ll Show You… And How It Will Transform Your Writing

[text_block style=”style_1.png” align=”left” bottom_padding=”0″]Seriously. There’s no filler, no fluff and no regurgitated content you’ve heard before. I want to simplify as well as fast-track you to writing sales and marketing copy that works from the get-go.

Let me share with you a snippet from my email to Rachel about what you can expect me to show you:[/text_block]

  • The Unstoppable Sales Letter Structure – how to structure your sales letter the right way to write it quicker, easier and more effectively
  • How To Read Your Audience’s Mind – revealing the strategies used to “get inside the prospect’s head” and interrupt their thinking to grab attention
  • Translating Benefits Into Sales – showing you how to frame the benefits correctly to appeal to your buyer (it’s so easy to get this wrong and actively REPEL potential customers)
  • The #1 Most Important Element – what EVERY successful sales letter (or piece of sales copy) desperately needs… that most people NEVER even think about (this is a certified game-changer)
  • “Always Be Selling” – how to close like a pro and not leave your buyer switched off, bored and resistant to parting with their cash (it’s easy to mess this up… I’ll show you how to nail it)

What People Are Saying About Jody

Karl Anscombe

Jody’s ability to write great copy and hit sales letters that make serious money isn’t in doubt. What makes Jody worth listening to is his willingness to open up about how he does it. He knows how to show you simple, powerful strategies to rapidly improve your copy and marketing… so you can get the results he gets for his clients.

Karl Anscombe
Entrepreneurs Circle

Vanessa Williams

Not only is Jody a talented copywriter, he’s able to put together creative campaigns that deliver great results.  He also has developed a powerful coaching process which guides a business through all the key steps to developing a clear proposition and brand.

Vanessa Williams
The Williams Partnership

Brian Hurley

Jody makes it easy for me to do my job. He’s prompt, professional, and almost scarily clever when it comes to copywriting.

Brian Hurley
Callisto Media

James Nicholson

This day could really change your business. Jody has been supporting us with some copy that we are rolling out next week and its 1000% better than anything we’ve previously put out.

James Nicholson
Rocket Marketing Hub

WARNING: This WILL sell out!

[text_block style=”style_1.png” align=”left” font_size=”17″ font_color=”%23212121″ top_margin=”20″ bottom_margin=”20″]Yes, yes, I know everyone says that. But we really are short on seats as there’s only limited space in the room. If you want to be the room, you need to hit Buy today and reserve that seat before someone else grabs it.

But there’s another thing that may be crossing your mind that I want to address.

Now, I’ve been to so many workshops and presentations before and I know you leave with a ton of notes you don’t use. It’s frustrating and you never get see a return.

This isn’t like that.

The way I work is I’ll move step-by-step through the same process I use starting at a blank page to creating high performing sales copy. The pressure will be on me to deliver, so hit the buy button below and secure your spot on Friday 13th May.[/text_block]

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Secure Your Seat 

Yes, I’m in! I want to book my seat in the room right now

Price When Officially Launched: £399+VAT

For A Limited Time Only £199+VAT

20 spaces available, 7 seats left

Your spot is waiting for you. In just one day unlock everything you need to write killer copy and within days recoup your investment. Here’s what to do next… Just click the red Add To Cart button below and fill out your details on the next page… Then you’re in!


Sales Letter In A Day Masterclass

I’ll make it IMPOSSIBLE for you to leave without improving how you write copy


[text_block style=”style_1.png” align=”left” font_size=”17″ font_color=”%23212121″ top_margin=”20″]Oh, but what about the obligatory guarantee, Jody? Well, here it is.

I’ve no doubt you’ll be able to instantly improve your sales and marketing copy the next day and see it working better for you. I’ve honestly so much crammed into this packed day, you may feel completely zonked to drive back home straight afterwards (seriously, you can take a nap in the bar if this is case… I’ve already checked Laughing).

If you end the day and don’t think you’ve easily got back the value of your investment just let me know and I’ll refund the full amount instantly, no questions asked.

I honestly don’t think this will be the case… you’re more likely to be walking out laughing and pointing at me because I priced this far, far too low. (Please don’t point and laugh too hard, though…)

Hit the buy button below, secure your seat and very shortly I’ll send you more details so we can get going and start making more money for your business.[/text_block]

Sales Letter In A Day Masterclass