How To Write Copy That Gives Your Reader No Choice But To Buy
I’ve written copy that has made $$$s of dollars for my clients and helped their products hit the top of the charts (one campaign I wrote the sales letter for notched up sales of over $500,000 in its first few weeks).
I don’t say this to boast. I say this so you know where I’m coming from. I know what works and what doesn’t.
(If you’re going to learn how to write great sales copy, surely it’s better to learn from the proven six-figure copywriter with regular clients?)
And I’ll show you how to score wins and avoid the mistakes I see so many people making that kill all chances of the sale.
I’ve written whole campaigns from web copy and landing pages to email marketing and autoresponder copy.
But, regardless of the format, all the essential ingredients needed to writing persuasive, compelling copy is covered by the process of writing a sales letter.
That’s why mastering the sales letter is the most important weapon in a marketer’s arsenal.[/text_block]
Don’t Think You’d Seriously Benefit From Knowing How To Write A Sales Letter? Think Again.
“I don’t use sales letters in my business…”
Don’t you? What about that email sequence you’re writing to nurture and convert warm leads? Or that video script for your new product? What about that Facebook ad campaign you’re about to start? No matter what media you’re using all these channels use the basics of a sales letter to engage and convert.
Learning how to construct a sales letter is the fastest way to discover how to engage, nurture and convert a prospect, whether you’re doing that in one-hit (like an online salesletter) or over several weeks or months (through email marketing or Facebook funnels).
All the same psychology applies.
You need EXACTLY the same building blocks – headlines, identification, irresistible offer, low barrier action, overwhelming proof, trust and rapport building… the list goes on.
Here’s the thing: you are always selling. Whether that’s a product or service or you and your company or brand. Better to know how to sell more effectively in print than waste time, effort and money on marketing that gets you nowhere.
Unlocking how to write a great sales letter is your KEY to not just writing but also creating great marketing campaigns that ACTUALLY WORK.
(The most successful marketers in the world know this. What gave them the foundation for great marketing? Mastering how to write a great sales letter.)
“It’s too hard to write copy, I’ll never get it…”
Can I let you into a little secret? It’s not actually writing the copy that’s hard. Putting the words down on the page is relatively straightforward.
Here’s what’s hard… knowing WHAT to say and HOW to say it.
With a few strategies and techniques I’ve developed that have allowed me to enter any market and quickly discover what I need to be writing about, knowing what and how to say becomes 1000 times easier. I’ll show you exactly how I do this. Doing this little bit of work really does make the writing of a sales letter (or any sales and marketing copy) a breeze.
“I don’t want to write my own copy…”
That’s a legitimate concern. If you’re not motivated by writing your own copy, how can this help Well, if you’re not writing your copy, someone else must be – whether that’s a freelancer, someone in-house or an agency.
Ask yourself these questions: how do I know the copy they’re writing is any good? How do I know what they are writing is going to hit the mark? How do I know it’s what my customers want to hear? Only by pulling back the curtain on how proven copywriters tailor their copy so they know how to target their audience like a sniper can you really understand how to properly brief or check the work of others.
Even if you’re not considering writing your copy, you’ll walk away from this masterclass knowing a) the RIGHT questions to ask a freelance copywriter or agency responsible for your copy so you get the best results possible b) and how to look behind the copy to know instantly whether it’s going to be right for your audience. Just one day is all it takes to develop a feel for what is going to work.
That’s why I’ve distilled the essentials into a single day programme…[/text_block]
I’ve worked with Jody on four sales letters so far. The second one was for a product called Psychology of Strength, which wound up being our best-selling product of all time. It was a multiple six-figure launch and it beat the other six six-figure launches we’ve had.
Here’s Exactly What You Get When You Secure Your Place Today
- One long, intense (possibly headache-inducing) day (9am-6pm) when I’ll show you step-by-step my process for creating a sales letter that gets results (that means the same structure and templates I use right from the start to when I’m about to deliver it to clients… I’m not holding anything back).
- Every slide and part of the presentation so you can use these as a handy reference when you get back to your business and start improving and writing your own killer sales copy
- Snacks, coffee, lunch… everything is provided. Don’t open your wallet or purse again. You’ve just got to get yourself there.
- A nice comfy seat and desk classroom-style (not a deal winner, but how annoying is it when you have to do that awkward balancing act on your lap holding your pen and pad?)
- And a bunch of BONUSES that you’ll discover on the day (one of these alone is worth more than your total investment)
About The Venue
The location of the training day is The Crowne Plaza London-Gatwick.
Newly refurbished, the hotel is a comfortable setting for a day’s worth of intense activity.
The hotel is easily accessible by road, train or plane, close to Gatwick Airport, the M23 and Crawley Railway Station. There is ample parking which is complimentary as part of the meeting’s package.
Address: Langley Drive, Crawley RH11 7SX
Unlock The Secret Of Writing A Great Sales Letter And You Open The Door To Unstoppable Marketing
… and learning how to write a sales letter is the best first step.[/text_block]
Apply the strategies and techniques for writing great sales letters to your existing website, email marketing and even PPC campaigns and you’ll see instant benefits from better targeting, greater engagement and ultimately better conversions and sales.
Starting from scratch will no longer seem as daunting once you have a framework in place so your sales copy writes itself.
Here’s a really important point. Even if you don’t plan on writing a word of copy or you already have a marketing team, this sales letter training will give you all the knowledge and understanding you need to know what great sales copy LOOKS LIKE.
Master the fundamentals and you hold a position of power when negotiating with freelance writers, copywriters or in-house marketing staff. Better still, secure seats for your relevant staff members or anyone who would benefit from communicating better and more effectively with prospects and customers.
Here’s Just A Snippet Of What I’ll Show You… And How It Will Transform Your Writing
Let me share with you a snippet from my email to Rachel about what you can expect me to show you:[/text_block]
- The Unstoppable Sales Letter Structure – how to structure your sales letter the right way to write it quicker, easier and more effectively
- How To Read Your Audience’s Mind – revealing the strategies used to “get inside the prospect’s head” and interrupt their thinking to grab attention
- Translating Benefits Into Sales – showing you how to frame the benefits correctly to appeal to your buyer (it’s so easy to get this wrong and actively REPEL potential customers)
- The #1 Most Important Element – what EVERY successful sales letter (or piece of sales copy) desperately needs… that most people NEVER even think about (this is a certified game-changer)
- “Always Be Selling” – how to close like a pro and not leave your buyer switched off, bored and resistant to parting with their cash (it’s easy to mess this up… I’ll show you how to nail it)
WARNING: This WILL sell out!
But there’s another thing that may be crossing your mind that I want to address.
Now, I’ve been to so many workshops and presentations before and I know you leave with a ton of notes you don’t use. It’s frustrating and you never see a return.
This isn’t like that.
The way I work is I’ll move step-by-step through the same process I use starting at a blank page to creating high performing sales copy. The pressure will be on me to deliver, so hit the buy button below and secure your spot on Friday 13th May.
And before you ask… NO, I’m not going to be running this again soon.
This is ONE-OFF. A single chance to see how to start from scratch and discover how to deeply understand your audience. (Remember, I’m doing this for Rachel!)
That’s why I’ve put a nominal price on this.
Let me put this in perspective.
Buy a (decent) sales letter course online and you’ll pay upwards of several thousand dollars.
For £199+VAT, you can’t even get me on the phone for a consult (my regular cost for an hour’s consult is $497).
And my fee for writing a complete sales letter runs into the thousands PLUS a royalty fee. I justify that by getting results.
That’s why I want to help you get results for your business.[/text_block]
Secure Your Seat
Yes, I’m in! I want to book my seat in the room right now
Price When Officially Launched:
For A Limited Time Only £199+VAT
20 spaces available, 6 seats left Last Few Seats Left
Final Deadline 12pm Wednesday 11th May
Your spot is waiting for you. In just one day unlock everything you need to write killer copy and within days recoup your investment. Here’s what to do next… Just click the red Add To Cart button below and fill out your details on the next page… Then you’re in!
I’ll make it IMPOSSIBLE for you to leave without improving how you write copy
I’ve no doubt you’ll be able to instantly improve your sales and marketing copy the next day and see it working better for you. I’ve honestly so much crammed into this packed day, you may feel completely zonked to drive back home straight afterwards (seriously, you can take a nap in the bar if this is case… I’ve already checked ).
If you end the day and don’t think you’ve easily got back the value of your investment just let me know and I’ll refund the full amount instantly, no questions asked.
I honestly don’t think this will be the case… you’re more likely to be walking out laughing and pointing at me because I priced this far, far too low. (Please don’t point and laugh too hard, though…)
Hit the buy button below, secure your seat and very shortly I’ll send you more details so we can get going and start making more money for your business.[/text_block]