Customer research done poorly starts with a question like: “Would you buy this for £X?” It’s a question I hear entrepreneurs asking all the time when testing out ideas for new products and services. I mean what can be better than getting some customer research… Read More »Why you’re doing customer research all wrong (and what to do instead)
“X JUST DOESN’T WORK ANYMORE” Whenever you hear or read someone making the statement that a particular marketing or sales channel doesn’t work, there’s one question you need to ask yourself… “What would this individual gain from you believing that this sales or marketing channel… Read More »Why you need to take marketer’s statements with a pinch of salt
So it has been done. The UK last week voted ‘Leave’ by 52% to 48% to take Britain out of the EU once and for all. The fallout has been immediate in terms of financial market turmoil. A political earthquake soon followed with Prime Minister David… Read More »How Brexit Was Won: A Marketer’s Perspective
To all those who voted Remain who are despondent this morning, don’t be… it’s easy to be pessimistic about the result, but what we need now is optimism on all sides about the future of the UK. Because in optimism lies the ability to find… Read More »EU Referendum: Why We Need Optimism Right Now