What businesses are doing wrong when it comes to their marketing copy… and how to fix it. After reading this blog post, I want you to click on this link and download a checklist of the most common errors you’re making in your marketing. There,… Read More »Avoid this one marketing mistake every business makes
I was late for a meeting last week because of a train. It happens more often than not when I choose to ditch the car in favour of public transport. Why I constantly put myself in the position of handing control over my time to… Read More »Mussolini, Facebook and Why Your Customers Don’t Care
Last week, I posted on the issue of conflict and friction as a way of developing and improving ideas. (If you didn’t read the post, check it out here.) In the post, I asked you to think about how conflict has featured in your life… Read More »Pick a fight to make more money – Part 2
You can discover lessons everywhere. Even in mediocre American comedies. Here’s why. In The Internship, Owen Wilson and Vince Vaughn star as washed-up redundant sales guys who are teamed up with a gang of young tech hopefuls eager to win permanent jobs at Google. As… Read More »Why having a good fight can be great for business – Part 1