So it has been done. The UK last week voted ‘Leave’ by 52% to 48% to take Britain out of the EU once and for all. The fallout has been immediate in terms of financial market turmoil. A political earthquake soon followed with Prime Minister David… Read More »How Brexit Was Won: A Marketer’s Perspective
To all those who voted Remain who are despondent this morning, don’t be… it’s easy to be pessimistic about the result, but what we need now is optimism on all sides about the future of the UK. Because in optimism lies the ability to find… Read More »EU Referendum: Why We Need Optimism Right Now
If you’ve been following the Greek debt crisis, well done… … I’ve absolutely no idea what’s going on. (When I try to read the news I end up feeling like a toddler trying to grasp the language for the first time.) What has… Read More »Beware Greeks bearing questions
I couldn’t resist it. I’m writing this email while watching Groundhog Day on the box. Fortunately, my distraction also has a valuable lesson about marketing stamina and why you need it so badly. If you’ve seen this classic comedy, you’ll know the premise: Bill Murray… Read More »Why Failure Feels Like Groundhog Day