Copywriter, author and founder of Hello Genius agency
Here’s some great advice if you want to sell more: Engage the senses. That’s what you need to do in order to sell a prospect on a product or service. Let them see it… … hear it … smell it … feel it. Engaging as… Read More »Why you should get touchy-feely with your prospects
What Julie and Dick can teach businesses about converting prospects This month marks the 50th Anniversary of Disney classic Mary Poppins. As lovely as the movie is for Julie Andrews’ star turn, its iconic songs and Dick Van Dyke’s shocking British accent, there is one… Read More »A Spoonful Of Sugar – Mary Poppin’s Business Lesson
Making this one really obvious change could immediately transform the sales of your business… I really like Sunday mornings. Ever since my daughter was born, going out for breakfast on Sunday mornings has been something of a ritual. Living in Brighton, places to eat are… Read More »Are you committing this one major act of self-sabotage in your business?
When you’re a frequent flyer, you know as soon as the flight attendant stands in the aisle with lifejacket and oxygen mask in hand, it’s time to glaze over. Yes, it’s the much-maligned safety demonstration. For the carrier, it is important part of the pre-flight… Read More »[Video] Using humour to engage on airline safety