Copywriter, author and founder of Hello Genius agency
“Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.” For as long as I can remember, I’ve been a fan of Arnold Schwarzenegger… I can’t remember why or… Read More »How To Think (And Act) Like Arnold Schwarzenegger
Traffic & Conversion has become North America’s biggest marketing conference with 3,000 delegates descending on San Diego for the three day confab packed with insights and revelations about the future of digital marketing. Digital Marketer itself has multiple properties as well as its key Digital… Read More »Lessons From Traffic & Conversion 2015: What You Need To Know
It’s a phrase which makes me shudder: “I’m getting someone to do my branding” In marketing terms, never has there been so much misinterpretation or misunderstanding about what one word does or should mean. I speak with entrepreneurs all the time who are savvy to… Read More »The trouble with ‘branding’
Well, the excess of Christmas Day is over. (And I hope you had a good one) Now, though, our thoughts turn to the aftermath and new beginnings. For many of us, a New Year means a new approach to our wellbeing, whether it’s a detox,… Read More »How skinny is your marketing?