Jody Raynsford

Strategist | Copywriter | Author

About Jody

Trained as a lawyer, became a journalist, Jody is now a sought-after strategist and copywriter and founder of the Hello Genius agency.

The Book

The Engagement Formula book shows you a simple four-part formula to help get your reader’s attention, win their trust and turn them into lifelong customers.

Hello Genius agency

Founded in 2015, our agency helps brands tell the stories that set them apart. Discover how we can help you.

The Blog

Every big winner in the election shared this one trait (and not being Keir Starmer wasn’t it)

This isn’t a political post. But it is about politics.  Rarely do local elections have the kind of excitement the latest enjoyed. But there was something in the air about these ones. …

Diary of a customer
Why you’re doing customer research all wrong (and what to do instead)

Customer research done poorly starts with a question like: “Would you buy this for £X?” It’s a question I hear entrepreneurs asking all the time when testing out ideas for new products and serv…

The wall of El Capitan
Why El Capitan free soloist Alex Honnold will change how you view mastery

Like many, I watched the documentary Free Solo on Channel 4 a few weeks ago. Breathless is literally the way to describe how it felt watching climber Alex Honnold tackle the slab of rock that is El Ca…

Featured Appearances

“What is the point of being alive if you don’t at least try to do something remarkable?”

Janet Morris

“What is the point of being alive if you don’t at least try to do something remarkable?”

Willie Brown

“What is the point of being alive if you don’t at least try to do something remarkable?”

Sean Fisher

Let’s work together on your next project